Design Your Engagement Ring Online
Use our 3D ring builder to create your dream ring from home, then visit our showroom to select your diamond and finalize your design with our expert jewelers.
Design Your RingCustom Rings, Designed By You
How It Works
1. Design Online
Use our 3D ring builder to design your custom engagement ring online. Visualize your creation in real-time and customize every detail from the comfort of your home.
2. Finalize In Store
After designing your ring, your personal ring concierge will text you to schedule your in-store or virtual appointment. Visit our showroom to select your center stone and finalize every detail with one of our engagement ring specialists.
3. Ready In 2-4 Weeks
Your custom engagement ring will be expertly crafted and ready for pickup or delivery. We'll keep you updated throughout the entire creation process.
Build Your Engagement Ring Online
Use our 3D ring builder to design your custom engagement ring. Visualize your creation in real time and customize every detail from the comfort of your home. Come visit us in-store to pick out diamonds & finalize your design.
Why Occasions Fine Jewelry?
Founded in 1989 by Mike Fleck in the back of a Service Drug store with nothing but a roll-top desk and a small jewelry case, Occasions Fine Jewelry has grown into one of the most beloved jewelry destinations in West Texas. What started as a humble corner fueled by infectious enthusiasm and a passion for fine jewelry has blossomed over three decades into a thriving Midland institution. Today, siblings Michael and Denise Fleck carry on their father's legacy — bringing the same warmth, big personalities, and unwavering commitment to service that made Occasions a household name. From the moment you walk in, you're not just a customer; you're part of the family, and there's always a seriously good cup of coffee waiting for you.
Engagement rings are the heart of our business and we take pride in helping craft a ring that will represent your love story and last a lifetime. We have a large selection of engagement ring styles in stock at all times and can work with you to design a fully custom engagement ring as well.
Our 3D ring builder is the best of both worlds — you get to design a fully custom ring and we can have it ready for you in just a couple of weeks at a great price, fully customized around your center stone. Come visit our Midland showroom to design your custom engagement ring in person or start your journey online using our cutting-edge 3D Ring Builder. Once you have a design you like, schedule an appointment so we can discuss diamond options and finalize your design.
Build Your Custom RingVisit Us
2308 W Loop 250 N
Midland, TX 79705
Still Have Questions?
Our 3D ring builder lets you design your engagement ring entirely online. Choose your setting style, metal type, center stone shape, and customize every detail in real-time 3D visualization. Once you create a design you love, you'll provide your contact information to save it, and our concierge team will reach out via text to help you schedule an appointment to finalize your design and select your diamond.
You can explore and design freely without an account. When you're ready to save your design and move forward, we'll ask for your name and phone number so our concierge team can text you to help answer preliminary questions and schedule your in-store or virtual appointment.
While you can design your entire ring online using our 3D builder, we recommend an appointment (in-store or virtual) with our engagement ring specialist. They'll help you select the perfect center stone, make expert recommendations about your design, and address any structural considerations like band thickness or stone security to ensure your ring is both beautiful and durable.
After you save your design, our concierge team will reach out to you via text message to discuss your vision and schedule an appointment. During your appointment, you'll work with an engagement ring specialist to select your diamond, review your design, and make any final adjustments before we craft your custom ring.
Absolutely! If you're not located near our showroom, we offer phone and video consultations. Our specialists can walk you through diamond selection, answer all your questions, and help finalize your design remotely. You'll receive the same personalized service and expertise from anywhere.
Yes! Your appointment is the perfect time to refine your design. Our engagement ring specialist will review every aspect of your ring and may suggest adjustments for structural integrity, proportion, or aesthetics. We want to ensure your ring is perfect before we begin crafting it.
From design to completion, most custom engagement rings are ready in 2-4 weeks. The timeline depends on the complexity of your design and your chosen materials. We'll provide you with a specific timeframe during your appointment after finalizing all the details.
Absolutely! If you already have a center stone, we can design a custom setting around it. During your appointment, bring your stone and we'll examine it to ensure the setting is designed to properly secure and showcase it.
You can see the real price of your engagement ring setting by designing it in our 3D ring builder. This price does not include your center stone(s). To get a complete price for your ring, first design your setting and our concierge team will text you to set up a virtual or in-store appointment to finalize your ring and pricing.
Yes, we stand behind the quality of our craftsmanship and offer a warranty on any manufacturing defects. If you ever have any concerns about your ring, simply bring it into our showroom and we'll take care of it for you. We want you to feel completely confident in your investment and enjoy your ring for a lifetime.