Our Store
Welcome to the Occasions Family
So folks! We know what you're probably wondering. What makes Occasions so special? Well, we're not only the coolest jewelry store in Midland, Texas, we're-
-we're one of the coolest in AMERICA!
That's right, sis. And for over three decades we've built a reputation for our passion for fine jewelry, absolutely pitch-perfect service-
-and BIG personality!
Yes. But the best part of it all has been the family.
Yours, and ours,
because we believe in family over business, and it's been that way since 1989 when my father, Mike Fleck,
My father too, OF COURSE,
Yes, he started Occasions Fine Jewelry in the back of a Service Drug store with nothing but a roll-top desk, a little jewelry case and a vision for the future. It was a humble start, but our dad's infectious laughter,
-yeah it's genetic, you should hear Michael cackle! HAHAHA!-
-please ignore her, and his unwavering PASSION for fine jewelry, are what resonated with Midlanders. In no time, his tiny corner grew into a small retail space with enough elbow room to bring in his first employee, my stepmom, Cathy Fleck. With family at the heart of everything we do, it wasn't long before I-
-and Denise! don't forget me!
-No, how CAN we!? -joined my parents working in the store, and eventually took the reins.
So they could finally goof off for once!
So In 2014 retirement officially kicked in for Mike and Cathy when I took over Occasions completely.
we let him think that.
Because it's true, and since then Denise and I have continued to innovate and propel this wonderful store into the future, while keeping the family tradition of SERVICE at its core.
So don't be a stranger!
Stop in and visit us, to indulge in a treasure trove of fine jewelry, and the perfect cup of coffee,
-it's seriously good you have to try it,
and become part of the Occasions FAMILY.
We'll see you soon!