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Welcome to the Occasions Family

Hey, we know what you’re probably wondering. What makes Occasions so special? Well, we’re not just the coolest jewelry store in Midland, TX (WE’RE ONE OF THE COOLEST IN AMERICA!). That’s right. And, for over three decades we’ve built a reputation for our passion for fine jewelry, absolutely pitch-perfect service AND PERSONALITY. 

But the best part of it all has been about the family. Both yours and ours. Because we believe in family over business. And it’s been that way since 1989 when my father, Mike Fleck,  (AND MINE, OF COURSE) started Occasions Fine Jewelry in the back of a Service Drug with nothing but a roll-top desk, a jewelry case and a vision for the future. It was a humble start, but my dad’s infectious laughter  (IT’S GENETIC… YOU SHOULD HEAR MY BROTHER’S CACKLE) and unwavering passion for fine jewelry resonated with Midlanders. 

In no time, his tiny corner grew into a small retail space with enough elbow room to bring in his first employee, my stepmom, Cathy Fleck. With family at the heart of everything we do, it wasn’t long before I (AND DENISE…DON’T FORGET ME) joined my parents in the store and eventually took the reins. SO THAT THEY COULD FINALLY GOOF OFF FOR ONCE! 

In 2014, retirement officially kicked in for Mike and Cathy when I took over Occasions completely (WE LET HIM THINK THAT). Since then, I’ve continued to innovate and propel this wonderful store into the future while keeping family at its core. 

So, don’t be a stranger. Stop in and visit us today to indulge in fine jewelry, the perfect cup of coffee (IT’S SERIOUSLY GOOD - YOU HAVE TO TRY IT) and become part of the Occasions family.

See you soon, 



Use coupon code WELCOME10 for 10% off your first order.


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